Comprehensive solutions from strategy to press to online.
Strategic Planning and Implementation
Providing the best solution to your communications needs begins with evidence-based insight into where your company is and what it needs to do to get where it’s going. In other words, goals are met only when problems are properly understood and when all ensuing activities are orchestrated according to that understanding. Stakeholders in your company are many, and their needs vary. From current clients, to prospective clients, potential investors to shareholders, from consumers to employees, to government, to associations, to the general public. Our job is to ensure communications flow within and from these groups in a consistent and compelling way.
- Strategic Research and Planning
- Organizational Communication & Effectiveness
- Publicity and Media Relations
- Crisis Communication Planning
- Communications Research
- Employee Communication
- Knowledge Management
Marketing and communications services
- Where are we now?
- Where are we heading?
- Where do we want to go?
- What are our main barriers to success?
- What will help get us there?
- How will we know when we get there?
Effective communications planning and execution is critical. Whether you’re a franchise, a startup business or a large multinational organization, it is essential you communicate in an informed and planned way to broaden your company’s evolution.
Building Strong Brands
Your logo is the distinctive symbol or the ‘face’ of your company in the market.
Your identity is the combination of your logo, visual system and editorial tone, and how they work together to form a consistent message in print, electronic and physical formats.
Your brand is essentially the perception that others form about your company based on the logo, identity, visuals and messages that you present.
Based on this, we designers cannot ‘make’ a brand. What we can do is create the types of communications tactics and visuals that will cause your audience to perceive your organization as you intend them to, and thus, build your incredibly powerful brand.
Logo design & development
- Stationery packages (business cards, letterhead, envelopes)
- Identity refinement, continued brand development
- Brand enhancement, strategy, and management
- Brand standards guide book
- Product information sheets
- Brochures & Promotions
- Operations Manuals
Online, Mobile and Cloud Services
Our web-site design and development begins with an analysis of your customers’ behavior and motivations. Our flexible technology platform along with our custom content management solutions provide a convenient means to dynamically adjust your site in response to changing customer demands or market conditions.
- Website design, development, programming and maintenance
- Website analysis with surveys in effectiveness, usability testing, and tracking
- National on-line initiatives
- Digital newsletters
- E-mail campaigns
- Special web development technology
- On-line registration & payment systems
- Database management
- Content management systems
Civilization is built on a singular foundation – language.
Advertorials, editorials, news stories, press releases
Writing: creative and technical, Editing
Investor Relations Materials
Attract, retain, satisfy, reward. The winning formula for all investor relations. To accomplish the first three in this list, you need great communication materials, which we can do. The fourth we will leave up to you.
- Annual Reviews
- Annual and Quarterly Reports
Image isn’t everything but it is the basis of first impressions.
We design and produce all indoor and outdoor advertising media. Advertising must be simple, graphically intriguing and often possess elements of wit and humor that surpass all other communication vehicles in terms of creativity and thought. Above all, it must be effective.
- Advertising Campaigns, local, provincial and national
- Direct mail campaigns
- Handouts, Flyers
- Posters, Postcards, Invitations
- Media usage / Buying
- Outdoor Advertising
- Transit / Transit Shelters
- Promotional products
Event Planning and Management
SkinnyFish is experienced in producing large-scale corporate events complete with every detail you can imagine. Booking talent, planning, logistics, budgeting and production are passions and strengths of our highly diversified team. We manage all event promotion, marketing and media, coordination of volunteers and staff, exhibitors, delegates and fundraising initiatives to support the complete event scope. Producing a successful event requires a unified vision, creativity, passion and a commitment to excellence above all. SkinnyFish can offer all this and much more.
- Pre-planning & Budget
- Design for print, web and event merchandise
- Venue & Suppliers
- Event programs and invitations
- Selecting and booking entertainment
- Publicity and media liaison
So many options exist for your organization, and we have the people, the experience and the expertise to advise and implement the perfect plan for growth and development. You will find below different media options; however, based on your organizational goals, we will offer creative solutions that involve some or many of the following based on your audience, messages and budget.
- Media buying
- Presentations [Multimedia and PowerPoint]
- Video [corporate videos, training, CD Rom, DVD]
- Newswire Services
- 3D Rendering
- Watercolour & digital rendering